Regardless of whether consumers have a smartphone or more traditional cell phone, text message marketing is still king when it comes to user interaction. While email marketing leads to a potential 30% open rate, 95% of text messages are viewed. This is due in large part that it is hard to ignore a text message since there are no spam filters. The other reason is that text messages are SHORT and people do not mind reading anything that can be read within seconds.
OF TEXTS WILL BE READ WITHIN 3 MINUTES OF BEING SENT.
OF PEOPLE LIKE OFFERS SENT VIA TEXT (BUT NO MORE THAN 2 PER MONTH).
OF AMERICAN ADULTS PREFER TEXT MESSAGES OVER ALL OTHER FORMS OF COMMUNICATION.
OF PEOPLE WISH THEY COULD HAVE A TEXT CONVERSATION WITH A BUSINESS.
One of the most important concepts in the world of business is customer acquisition and loyalty. Without customers, there aren't any sales which means that there is no profit. Without profit, any and all businesses will go down in flames without question. Any business owner can practice different methods in order to gain new customers. Things like email marketing, printed advertisements, and social media ads are all available to any business; the possibilities are really endless.
The real key is retaining customers and it is just as important as customer acquisition, if not more so. Every business needs new customers, but if those customers don't keep coming back there is no way of guaranteeing true success in the long run. One of the best ways to better customer retention rates is with an SMS powered loyalty program.
Here are 5 reasons why an SMS customer loyalty program will grow any business:
With the two-way texting feature, organizations like yours can diversify the conversation by enabling a two-way communicative experience between business owners and consumers alike. This enables your organization to send out whatever they please such as updates, notifications, and even special offers that individuals can instantly reply to directly from their mobile phones.
Web-based coupons can be tough to limit since users can delete their history and be able to use the coupon again. Through our special mobile coupon feature, business owners can easily create custom one-time use mobile coupons within seconds that can be added to each consumer’s personalized wallet. With built-in reporting, you can track open, deletion, and redemption rates easily. In addition, with mystery coupons, you can now offer "scratch-off" discounts that make it a more user interactive.
By associating a unique keyword to your account, custom messages can be easily sent to everyone that opts-in. With SMS marketing, you will be able to create autoresponders that are sent out based on when the user registers or corresponds with their birthday or appointment time. In addition, you can schedule messages to go out to all of your users at specific times so that you can plan ahead and work more efficiently.
We provide custom website solutions for your organization. When building a site for your organization, we take first into account your needs and the desired user experience. This enables us to determine which platform is best for your website. If your main focus is blogging or SEO optimization, then we may recommend WordPress, however, if your goal is to provide information about your products and services or provide click funnel landing pages, we would recommend a HTML5 platform.
Case for HTML5
While WordPress is the most popular platform, that also leads to disadvantages. One of those is that many hackers build robots designed to hack WordPress sites and insert viruses into the websites. A WordPress site that is not properly maintained and updated can be crippled. Accordingly, the cost for maintaining a HTML5 site is less expensive than one for WordPress. The reason is that WordPress sites have to be updated on a regular basis. Someone needs to check for updates to the themes and the widgets used to create the sites. Because of this, it is not uncommon for WordPress websites to cost you $500 per year to maintain. Whether you do this yourself or hire someone to maintain your site, the cost is associated with the time it takes to perform the backups and updates needed.
Case for WordPress
After reading the above, you may think there is never a reason to use WordPress. That is not the case. If you are interested in investing in your online presence than WordPress is a great solution. Because developers create widgets for WordPress there are things you can easily do and add to a WordPress site that are sometimes more difficult to do on a HTML5 site. Since WordPress was built around blogging, it is also a preferred solution for websites in which blogging is a high priority. Afterall, if someone is blogging on a regular basis, than backups and updates can be made while updating new blog posts. Finally, when we say investing in your online presense, we mean in optimizing your site for organic search engine optimization. WordPress has a number of useful widgets that help with organic SEO. If you plan on spending at least $500 per month to make sure your site is ranked as high as possible, than a WordPress site is the way to go.