SMS Marketing | Digital Reach Media

KEYWORD MARKETING

Regardless of whether consumers have a smartphone or more traditional cell phone, text message marketing is still king when it comes to user interaction. While email marketing leads to a potential 30% open rate, 95% of text messages are viewed. This is due in large part that it is hard to ignore a text message since there are no spam filters. The other reason is that text messages are SHORT and people do not mind reading anything that can be read within seconds.

OF TEXTS WILL BE READ WITHIN 3 MINUTES OF BEING SENT.

OF PEOPLE LIKE OFFERS SENT VIA TEXT (BUT NO MORE THAN 2 PER MONTH).

OF AMERICAN ADULTS PREFER TEXT MESSAGES OVER ALL OTHER FORMS OF COMMUNICATION.

OF PEOPLE WISH THEY COULD HAVE A TEXT CONVERSATION WITH A BUSINESS.

One of the most important concepts in the world of business is customer acquisition and loyalty. Without customers, there aren't any sales which means that there is no profit. Without profit, any and all businesses will go down in flames without question. Any business owner can practice different methods in order to gain new customers. Things like email marketing, printed advertisements, and social media ads are all available to any business; the possibilities are really endless.

The real key is retaining customers and it is just as important as customer acquisition, if not more so. Every business needs new customers, but if those customers don't keep coming back there is no way of guaranteeing true success in the long run. One of the best ways to better customer retention rates is with an SMS powered loyalty program.

Here are 5 reasons why an SMS customer loyalty program will grow any business:

Customer Appreciation: Showing your customers that you care about them will always prove to be effective when it comes to customer retention. According to many studies, loyalty programs have been proven to increase customer retention rates by 30% or more. That is because loyalty programs incite customers to visit a place of business more frequently while also encouraging them to spend more each time they come in.
Wipe Out the Competition: One of the biggest threats in the realm of business is the idea of competition. Businesses need to try and put themselves ahead of the competition in more ways than one in order to remain successful. One of the easiest ways to beat the competition is with a loyalty program. Think about it: wouldn't you be more inclined to return to a business that promised you rewards for being a loyal customer over a business that didn’t?
Everybody Loves a Great Sale: An important aspect of loyalty programs that one needs to focus on in order to grow any business is the rewards being offered when the end goal is reached. A loyalty program enables you to offer your customers amazing coupons and deals which they will respond to in a positive way. The catch is that they need to spend money in order to earn that reward they so desperately want. That is why as loyalty program works in the business’s favor.
Loyalty Programs are Fun: The biggest upside to running loyalty programs and loyalty campaigns in any business is that it encourages customers to come back in a fun and interactive way. Simply handing a customer a coupon or having a storewide sale is exciting, but what’s even more exciting is the build up of when a customer has to earn that reward for themselves. Not only does a loyalty program entice customers to come in and earn points so they can win their prize, but it also enables them to feel like a VIP customer which will get them to come in more often as well.
It's Easy: In the past, loyalty programs consisted of punch cards that people tend to lose more often than not. The fact of the matter is that SMS powered loyalty programs conveniently virtualize the way rewards programs work. This makes it all the more easy for both customers and business owners alike. Because this tool has been virtualized, this ensures that all punch cards will never be lost again because it will always be on hand within the customer’s phone.

With the two-way texting feature, organizations like yours can diversify the conversation by enabling a two-way communicative experience between business owners and consumers alike. This enables your organization to send out whatever they please such as updates, notifications, and even special offers that individuals can instantly reply to directly from their mobile phones.

Web-based coupons can be tough to limit since users can delete their history and be able to use the coupon again. Through our special mobile coupon feature, business owners can easily create custom one-time use mobile coupons within seconds that can be added to each consumer’s personalized wallet. With built-in reporting, you can track open, deletion, and redemption rates easily. In addition, with mystery coupons, you can now offer "scratch-off" discounts that make it a more user interactive.

By associating a unique keyword to your account, custom messages can be easily sent to everyone that opts-in. With SMS marketing, you will be able to create autoresponders that are sent out based on when the user registers or corresponds with their birthday or appointment time. In addition, you can schedule messages to go out to all of your users at specific times so that you can plan ahead and work more efficiently.

We provide custom website solutions for your organization. When building a site for your organization, we take first into account your needs and the desired user experience. This enables us to determine which platform is best for your website. If your main focus is blogging or SEO optimization, then we may recommend WordPress, however, if your goal is to provide information about your products and services or provide click funnel landing pages, we would recommend a HTML5 platform.

Case for HTML5

While WordPress is the most popular platform, that also leads to disadvantages. One of those is that many hackers build robots designed to hack WordPress sites and insert viruses into the websites. A WordPress site that is not properly maintained and updated can be crippled. Accordingly, the cost for maintaining a HTML5 site is less expensive than one for WordPress. The reason is that WordPress sites have to be updated on a regular basis. Someone needs to check for updates to the themes and the widgets used to create the sites. Because of this, it is not uncommon for WordPress websites to cost you $500 per year to maintain. Whether you do this yourself or hire someone to maintain your site, the cost is associated with the time it takes to perform the backups and updates needed.

Case for WordPress

After reading the above, you may think there is never a reason to use WordPress. That is not the case. If you are interested in investing in your online presence than WordPress is a great solution. Because developers create widgets for WordPress there are things you can easily do and add to a WordPress site that are sometimes more difficult to do on a HTML5 site. Since WordPress was built around blogging, it is also a preferred solution for websites in which blogging is a high priority. Afterall, if someone is blogging on a regular basis, than backups and updates can be made while updating new blog posts. Finally, when we say investing in your online presense, we mean in optimizing your site for organic search engine optimization. WordPress has a number of useful widgets that help with organic SEO. If you plan on spending at least $500 per month to make sure your site is ranked as high as possible, than a WordPress site is the way to go.

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